Free Electives

Modul EC4004-KP04, EC4004

Strategic Management (StratMng)


1 Semester
Turnus of offer:

each winter semester
Credit points:

Course of studies, specific field and terms:
  • Master Psychology 2016 (optional subject), interdisciplinary competence, Arbitrary semester
  • Master Interdisciplinary Courses (optional subject), Interdisciplinary modules, Arbitrary semester
  • Master psychology 2013 (optional subject), interdisciplinary competence, Arbitrary semester
Classes and lectures:
  • Strategic Management (exercise, 1 SWS)
  • Strategic Management (lecture, 2 SWS)
  • 60 Hours private studies
  • 45 Hours in-classroom work
  • 15 Hours exam preparation
Contents of teaching:
  • Coroporate goals and strategies
  • Marketing Strategies
  • Enterprise Controlling
  • Internationalization strategies
  • Within the single teaching areas the students will be able to use the teaching content and to analyze and evaluate business cases independently.
  • They are empowered to use and apply the different strategic management tools and approaches.
  • Moreover, the team work within the lecture and exercise enables the students to formulate and define common goals and solution strategies with regard to the tasks given.
Grading through:
  • portfolio exam
Responsible for this module:
  • Institute for Entrepreneurship and Business Development
  • Hungenberg, Wulf: Grundlagen der Unternehmensführung - Gabler-Verlag, 4. Auflage, 2011
  • Hungenberg: Strategisches Management in Unternehmen - Gabler-Verlag, 8. Auflage 2014
  • Schierenbeck: Grundzüge der Betriebswirtschaftslehre - Oldenbourg-Verlag, 17. Auflage, 2008
  • Schäfer-Kunz Vahs: Einführung in die Betriebswirtschaftslehre - Schäffer-Poeschel-Verlag, 5. Auflage, 2007
  • Wöhe: Einführung in die Allgemeine Betriebswirtschaftslehre - Vahlen-Verlag, 24. Auflage, 2010
  • offered only in German

Prerequisites for attending the module:
- none

Prerequisites for participation in module exam(s):
- none
- Prerequisites for admission to the (written) examination may be scheduled at the beginning of the semester. When prerequisites are defined, they should be completed and positively evaluated before the initial (written) examination.

Module exam(s):
- EC4004-L1: Strategic Management, portfolio exam, 100 % of module grade

The portfolio exam consists of the following:
- Written assignment, 40 %
- Exam, 60 %

The commercial rounding is used to determine the overall grade.

Students for whom this course is a compulsory module have priority.

Registration takes place at the beginning of the semester via Moodle. Further registration and exam-related questions will be clarified during the first lectures.

(Is equal to EC4004 T-KP04)

Letzte Änderung: